With a savvy marketer, social media can offer you thousands of dollars in savings on your advertising budget. You can use your social media platform to create loyal fans and provide social proof which in turn offers up cold hard cash. If you have shareable content then you have an advantage over your competitors. Readers love sharing content, so make it easy for them to do so. When you create content for your site make sure that there are sharing buttons available for your readers to post your content on their own social media accounts. Here are some more tips on increasing your social media shares.
Use Facebook Integration
Readers are fickle creatures and more often than not they would rather leave comments on Facebook rather than on your blog itself. People spend more time on Facebook than any other site on the web. If you integrate Facebook comments to your site, which is fast and easy when people make comments on your article or blog post it shows up on their timeline. That means that their friends can see it too and that is greater exposure for you.
Facebook comment integration also allows you to keep spammers in check and you can continue conversations for days. The more comments and conversation that takes place the better it is for you. You can also integrate a similar tool that works with Twitter. Here is how to integrate Facebook comments to your site.
Look to the Experts
There are tools available like BuzzSumo that can help you find experts in your field. Some of those experts are simply bloggers but others are leaders in your industry. Try and get yourself an interview with them. Not only does it give you an advantage over your competition with the connections that you are making but there are other perks too.
You build your own authority by connecting and being associated with these experts and this makes your content more shareable. Readers respond to authority figures, not only that you can get these authority figures to share your content across their social media channels. The impact of this exposure can be incredible.
This tactic is risky and you stand a good chance of alienating some readers. You also need to build up a decent amount of traffic before you even try using a content locker. If you have a solid following of readers then consider offering a premium piece of content (make it incredible) to your readers if they share your article or post across social media. There are tons of WordPress plugins that will allow you to do this.
Increasing your social media shares is vital to your success, it’s a low cost yet highly effective way to increase your brand visibility.